Bridging the gap between where you are and where your brand needs to be

Mastering the intersection of traditional influence and modern digital performance.

About The Ninety

The Ninety PR was born from a simple truth: the final 10% of a brand’s success requires 90% of the effort. Inspired by the iconic 90-degree curve of the Coronado Bridge, we represent the sharp, precise turn that transitions a brand from "known" to "essential." We don’t believe in shortcuts or templates. Instead, we commit to the rigorous, behind-the-scenes work that ensures your most visible moments are flawless. From earned media to AI-driven search strategies, we bridge the gap between where you are and where you need to be. Our mission is to handle the heavy lifting so your brand can lead the conversation.

A vision of PR veteran, Monica Powers.

Capabilities & Services

At The Ninety, we reject the 'one-size-fits-all' model. Because every brand has a unique DNA, we craft bespoke strategies that bridge the gap between traditional prestige and digital disruption. We don’t just follow trends; we blend battle-tested tactics with cutting-edge methods to ensure your brand isn’t just seen—it’s remembered.

Relationships are our currency. We combine traditional PR grit with a modern lens to secure impactful press that builds genuine authority. No spray-and-pray tactics, just intentional, high-caliber placements that move the needle.
In the age of AI, being searchable isn't enough, you must be the definitive answer. We optimize your brand’s presence for AI search engines and LLMs, ensuring that when ChatGPT or Gemini are asked for a recommendation, your brand is the one they cite. We future-proof your digital footprint to lead the next generation of discovery.
In the digital-first era, visibility is only half the battle. We curate strategic affiliate relationships and digital touchpoints that align with your brand while delivering a tangible return on investment. It’s a data-backed approach to storytelling that scales with your ambition.
Words that work. We develop tailored content - from internal communications to e-commerce and brand storytelling - that speaks directly to your audience’s needs. We turn your brand’s perspective into a powerful, multi-channel dialogue.
Curation over vanity metrics. We build and manage high-impact ambassador programs that pair your brand with its most authentic advocates. We handle the strategy and the relationships, so your influence scales with integrity.
The blueprint for your brand’s next chapter. From high-level positioning to strategic industry networking, we provide the insights and the access required to build a sustainable market presence. Your growth is our objective.
We transform industry experts into influential thought leaders. By refining your personal brand identity and securing high-profile speaking and media opportunities, we ensure your voice carries the weight it deserves.
A deep dive into the mechanics of your brand or agency to ensure your output matches your ambition. We evaluate your current strategies and standards to provide the blueprint for operating with more clarity and less friction.